Advertisment analysis

 MALIBAN CREAM CRAKER.

Watch the video.

This is the video about cream cracker. There are more cream crakers in sri lanka. So they try to attract the consumers to their product.

Advertiser did not introduce product directly. It is going on bus scene. The bus conductor tries to help a girl and eventually we realize he was misunderstanding 

Very entertain advertisment. It motivates

Audience.

Shots -

Long shot / wide shot

The long shot is a shot that contains the person’s entire body in the frame as well as being able to see the environment they are in. It is best used to show any action that the person is making such as running, jumping, or walking towards something.

Medium shot 

The medium shot is one of the most common shots to use and there are several different variations of it. A typical medium shot is often either framed from the knees or waist up from the subject. It is used when a person is holding an object or talking to another person.

Close up 

The close up is where the subject’s face occupies most of the frame. This is usually done to convey more emotion in the actor’s performance. If the facial features are the most important thing to show at that given time, then the close up is the right shot to use.

Extreme close up

The extreme close up is similar to the close up since facial expression is important for choosing this shot. However, the extreme close up is when the frame has either only the subject’s eyes or only their mouth in the shot. This is used to pick up a subtle detail in one’s facial expression such as a twitching eye to show that someone is tired, or heavy breathing from someone’s mouth to show that they are out of breath.

Over the shoulder -

Over the shoulder shot is when the camera is behind the subject as he/she is facing another person. It is often used to showcase confrontation between the two people in the scene. It can also be used to show one person physically interacting with the other person such as giving them an object.

Low angle - 

The low angle is the opposite of the high angle. It has the camera closer to the ground and points up towards the subject. It makes the subject look stronger, taller, or more threatening.